The very talented Ayushmann Khurrana has now turned into an investor. The actor has invested in Helios Lifestyle Private Limited, the startup behind leading men’s premium grooming brand The Man Company. Ayushmann Khurrana will also be seen as the company’s brand ambassador.
Hitesh Dhingra, Founder and MD, The Man Company, said, “With his support, we are going to offer men world-class grooming essentials and empowering them to look and feel their very best.”
Many Bollywood actors have turned investors. To name a few, in June, Shahid Kapoor and wife Mira Kapoor backed yoga and wellness startup. Akshay Kumar, too, invested an undisclosed amount in a wearable tech startup.
Ayushmann Khurrana said, “The definition of a gentleman has thankfully evolved today, and I believe men should be comfortable to embrace their vulnerability and their weaknesses. It doesn’t make them less of a man. I immediately connected with the philosophy of The Man Company and consider the company as a progressive and extremely inclusive brand whose products I love using.’’
Launched in 2015, The Man Company today claims to have a 30 percent market share in the beard grooming category and has received two rounds of funding from Kolkata-based FMCG brand Emami. Earlier this year, the firm established 1,000 brand touchpoints including premium salons, large format retail stores, health & beauty stores, and exclusive pop-ups. These locations are spread over 30 cities.