Akshay Kumar, Kiara Advani Starrer ‘Laxmmi Bomb’ To Have A Digital Release

Bollywood superstar Akshay Kumar and Kiara Advani starrer ‘Laxmmi Bomb’ is all set to release online. Reports are rife, it is said that the film will be released on Hotstar after completing the post-production work which will take up to one month.

According to a Pinkvilla report, a source revealed, “It’s true that the film will now be premiering on Hot Star. Although there was a bit of disagreement initially, everyone is on the same page now. The movie will indeed be releasing online. The team needs a month to prepare the project. A bit of post-production work remains and they are waiting for the lockdown to get over. The producers have taken a joint decision on calling the most minimum number of people to get their film ready. So the film won’t hit the OTT platforms at least till a month after the lockdown is lifted. So the release date isn’t decided yet.”

While the film has been sold at whopping Rs 125 crore, trade analysts believe that the revenue generated by direct digital release will be in comparison extremely less.

The report further quotes the source saying, “Usually digital rights of a big film get sold at record prices of Rs 60-70 crore max. But since this film won’t have a theatrical release and will be straightaway sold to digital, they have fetched a huge price. Laxmmi Bomb has been sold for a staggering Rs 125 crore. But while the number is huge considering digital rates, what one must not forget is that it had the potential of earning over 200 crore at the box office, despite a clash with Salman Khan’s Radhe. So the total revenue that the team will make out of it, is much less.”

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