Srishti Paruthi
read
Sandra Bullock and Ellen DeGeneres are uniting to take down false celebrity endorsements. The two are set to sue 100 individuals involved in the “celebrity endorsement theft industry.”
The complaint reads, “These companies change names frequently, merge in and out of entities formed in states that allow for secrecy, operate websites that pop up and disappear overnight, and generally do everything possible to ‘stay one step ahead of the sheriff’.”
The lawsuit lists 40 beauty products that Sandra Bullock and Ellen DeGeneres claim have been sold with their names attached without permission. Like, one advertisement for Alessa Serum used a fabricated endorsement from Ellen DeGeneres. She reportedly said, “I refuse to wear a lot of makeup and thanks to Alessa Serum I don’t need to. My skin has never looked better and it looks younger than it did 10 years ago. I love waking up knowing I don’t need to bother trying to cover up my skin.”
“They are targeted because of their age, their unimpeachable reputation for honesty and having worked hard at maintaining a healthy and youthful look, which con artists believe will attract and dupe unwitting customers into getting bilked by giving up their credit card information,” the lawsuit adds.
Sandra Bullock’s and Ellen DeGeneres’s lawyers assert that this specific part of the industry is “based on a scheme to trick consumers into disclosing their credit card and/or debit card information in order to enroll them in costly programs with undisclosed, or poorly disclosed, recurring charges”.
Back in 2014, Sandra Bullock had effectively sued ToyWatch, a company that was using her name to sell watches.
