Ahead of its 100 year anniversary in 2023, Warner Bros. Chair and CEO Ann Sarnoff dropped a drape to unveil a new logo on the Studio’s storied water tower. The new logo is a refinement and modernization of the iconic Warner Bros. shield that has been part of the company’s visual identity since its founding in 1923.
Ann Sarnoff said, “As we approached our centennial, we thought it was the right time to take a good look at our brand, what it stands for and the values it represents. We know that a strong brand gives us not just a roadmap but a sense of purpose. It puts our feelings of pride into words. And, it helps us communicate who we are to our employees, our creative and business partners, and our fans around the world”. More than 500 employees gathered in the shadow of the Warner Bros. water tower for the unveiling, where Sarnoff, with a special assist by a tuxedo-clad Bugs Bunny, revealed the brand new logo.
Along with updating the company’s visual identity, Warner Bros. also articulated a new mission statement and brand position. The company’s mission statement read, “To be the world’s leading creator and distributor of extraordinary entertainment by partnering with the world’s most inspiring storytellers”. Warner Bros.’s new brand position sums up that commitment in seven words, “We believe in the power of story”.
The new Warner Bros. shield logo is expected to begin appearing on screen in early 2020.