“Whenever I design, I think about my friends. The MOSCHINO [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection,” says Jeremy Scott, creative director of MOSCHINO.
And creative energy it is, as Scott puts out a brilliant capsule up for H&M. This collection available, in stores and online, pan India on 8th November is all about kitschy elements that beckon a 90s softball aesthetic matched with iconic prints and imagery. Your closet is a playground, and Scott has curated all the recreational activities.
From animal prints in stark colours, to strong images, and varsity cuts – this collection for H&M is sure to be a hit with all of us who want to breathe in some refreshing and ingenuous life into our wardrobes, This is especially well-timed as the season of sweatshirts is right around the corner!
Not to mention, Moschino that catapulted Barbie and Powerpuff Girls into something more than just a child’s imaginative prowess, is sure to be a success with celebrities who are going to hit the town in these designs. Bollywood favourites Shraddha Kapoor and Katrina Kaif have always supported the label’s aesthetic, and international legends like Madonna chose Jeremy Scott for her Met Ball ensemble!
Creative, quirky, overt, and a celeb favourite- Moschino’s collaboration with H&M is something that is tickling our sartorial bone, and how!
Some of our favourite picks from the look-book are: