As rumoured, first the subject of speculation in January, Rihanna is now all set to launch her luxury fashion brand. The first collection will be showcased in Paris later this month.
The new brand is called Fenty and its first collection of ready-to-wear, shoes, accessories, and jewelry will be shown in Paris later this month. Produced under the umbrella of luxury conglomerate LVMH, is also the first new fashion brand LVMH has launched from scratch since Christian Lacroix was founded in 1987. In a statement, Rihanna shared that LVMH chief executive Bernard Arnault has placed “no artistic limits” on this line.
Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits