Why The ‘Sabyasachi Red’ Is Anything But Traditional

In a constantly evolving fashion climate, it takes more than just creating beauteous clothes to stay relevant. And designer Sabyasachi Mukherjee has savvied the secret.

There is something dazzling about his genius, in a sea of gaudy glitz, his subversive aesthetic ignites a new idea of beauty, that every woman, across borders, is ready to accept. He is the King of India’s bridal market and he cannot be dethroned.

From Bollywood ladies that are veritable goddesses to their followers to brides and grooms from the highest echelons of society to middle-class women who have saved up to be a ‘Sabyasachi Bride’, he appeals to each alike.

Getting back to his clothes, Sabyasachi Mukherjee balances opulent excess with a cohesive aesthetic. He enjoys minimalism and maximalism at the same time. He does red as good as black, and black as good as unusual pastels.

There is a shade of red for every Indian woman, according to Sabyasachi Mukherjee. And the colour choice is ubiquitously popular across Indian brides. So, if you’re due to get married any time soon, here are couturier’s 6 legacy-laden designs that stole the scene for us.

Keeping culture alive yet still, the designer has added a touch of modern whimsy that we cannot help but feel deep regard for

The vibrant vermillion hued lehenga seeps in tradition with a poetic undertone

Making deep necks democratic, the designer has seamlessly made cleavage subtle

Hand-cut organza flowers, French knots in silk floss, delicate Siam-red crystals and layer upon layer of threadwork embroidery, Priyanka Chopra’s bespoke Sabyasachi creation took 3,720 man-hours and 110 embroiderers to complete

Deepika Padukone’s bridal lehenga with intricate dabka embroidery and gota patti is appropriately fashion-forward yet of our heritage

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