Period Underwear: The Fashion Statement Aimed At Ending Stigma

Audrey Anderson, Chief Operating Officer at ‘Be Girl’, a charity working to fight period poverty and make menstruation less of a taboo, put her models in period underwear as they sashayed on the runway.

While it may come as a shock to some, millions of girls around the globe can’t afford menstrual hygiene products, such as pads and tampons. Anderson’s social enterprise was founded in reaction. The modern world is wonderful in many ways, but even today women continue to experience ‘period shaming’. Women still feel a sense of embarrassment for simply menstruating.

Be Girl designed a line of period underwear and made them available to girls in over 30 countries. Talking about her brave move, Audrey was quoted saying, “Putting period products on the runway is the ultimate stand against stigma. It becomes something normalised and even beautiful”.

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