Out of the many turning-off things about air travel, airline food probably ranks high. But that’s clearly not the case for Air Asia!
Asia’s largest low-cost carrier is betting people love the airline’s food so much that it opened a restaurant in Kuala Lumpur, offering the same menu it sells on flights. And it’s not a gimmick as Air Asia plans to open more than 100 restaurants globally within the next five years.
Called Santan, entrees cost around $3 USD and include local delicacies such as chicken rice and the airline’s signature Pak Nasser’s Nasi Lemak dish, a rice dish with chilli sauce. Locally sourced coffee, teas and desserts are also on the menu. This makes Air Asia the first airline to bring its in-house food offerings to the ground.
Air Asia’s general manager Catherine Goh said, “We have seen a significant appetite for our in-flight menu offerings beyond our flights across the region and this is our answer to that demand”. Reports also state this is part of the company’s broader plan to become a lifestyle brand alongside hopes that the Asian-specific food will attract people over its western competitors.