Aranya Doloi
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Instagram is buzzing with a new kind of influencer and her name is B. She takes carefully posed selfies, posts enviable travel shots and answers cheeky Q&As, but she’s different in just one way. She is a bee!
Bee populations worldwide are declining at a dangerous rate, presenting a huge threat to the world’s food supply, which depends heavily on pollinators. So to increase awareness for threatened bee populations and to raise money for the cause in a whimsically creative way, French philanthropic network Foundation de France has created @bee_influencer.
B.’s Instagram account gained more than 100,000 followers since she joined in April. The feed is stacked with aesthetically pleasing pics of her buzzing around the world and bee-ing fabulous. And in addition to posting flawless lifestyle, travel, and beauty content, B. also shares educational information about bees to her followers in her posts and Instagram stories.
Just like any good influencer, B. aims to bump up her followers and get sponsored brand partnerships. All the funds raised by her brand sponsorship will go to the Bee Fund, which supports pollinator conservation projects in France.
But B. won’t collaborate with just anybody. In an interview, B made it clear that she only works with brands that are engaged in biodiversity programs and are approved by the Fondation de France. The money B. gets from her partnerships is used by the Fondation de France to support farmers in converting to pollinator-friendly techniques, rebuilding bee habitats and demonstrating the harmful impacts of pesticides on pollinators.
