Kerala Tourism courted controversy after sharing a beef recipe named Ularthiyathu which it described as “a stuff of legends from the land of spices”, on the occasion of Makar Sakranti and Pongal.
Tender chunks of beef, slow-roasted with aromatic spices, coconut pieces, and curry leaves. A recipe for the most classic dish, Beef Ularthiyathu, the stuff of legends, from the land of spices, Kerala: https://t.co/d7dbgWmlBw pic.twitter.com/aI1Y9vEXJm
— Kerala Tourism (@KeralaTourism) January 15, 2020
Twitterati, upon seeing the tweet, were filled with rage. Here’s how they reacted:
Thanks for putting me off @KeralaTourism . I had all the plans of family vacation in Kerala and Lakshadvip starting 4th April. But seeing your promotional ad I'm cancelling it now and changing it to Himachal Pradesh.
Bye 'Devil's Own Country'
— Nimbu Masala Anshul Bhartiya🇮🇳🇮🇳 (@NimbuMassala) January 16, 2020
Why don't you post Pork on Eid @KeralaTourism ? you have the audacity to provoke us on Makara Sankranti ? https://t.co/CIh4fo6LeA
— krithika sivaswamy (@krithikasivasw) January 16, 2020
Time & Time again, u hav proven that u hav Zero Common Sense, @KeralaTourism.
If not Sense, at least, hav some Sensitivity.
On the auspicious day of 'Makara Vilakku', is this the best ur creative team cud come up wth?
Shame on u. https://t.co/67aQhb8xxg
— Shilpa Nair (@shilpamdas) January 16, 2020
Even as we Tamils celebrate Pongal venerating our livestock,@KeralaTourism puts up this advertisement just to hurt our cultural sentiments. Clearly Hate-filled and uncultured. Happy we of Kanyakumari chose cultured Tamil Nadu and not these degenerate hate-peddlers. https://t.co/0Z81aUbBfV
— Aravindan (@arvindneela) January 16, 2020