Your one stop destination for all news and experiences in the premium and luxury lifestyle space is all set to be redefined! Burda Media India is prepping up to launch the Indian edition of Asia’s leading international luxury digital platform, Lifestyle Asia India tomorrow.
This will be the company’s first digital-first launch in India. A definitive guide to the best in luxury lifestyle in the country, the website will cover everything related to luxury living i.e. fashion, design, dining, travel, arts & culture, home, beauty, auto, tech and weddings.
To serve the urban elite readers, Lifestyle Asia launched in Hong Kong in 2006 as a gateway to the most luxurious lifestyle experiences in the country. After slowly spreading its market to Singapore, Thailand and Malaysia, the cutting- edge features on fashion, travel, weddings and more are now curated and personalised for the Indian audience, ready to launch in India.
Preetika Mathew, who has been appointed as the Content Director says, “Our focus is on content that is relevant to Indian consumers that we will deliver through engaging videos, long-format articles and short pieces for on-the-go consumption.” She added, “The marriage of digital and luxury with a strong editorial edge is something that’s currently missing, and the Indian version of lifestyleasia.com is here to fill that gap.”
lifestyleasia.com will be your guide to trends to try, places to dine at, luxury destinations to visit, and events to attend and stay abreast with luxury lifestyle news. The site will publish timeless and trending content, covering premium and luxury style, beauty, accessories, dining, destinations, auto, technology and entertainment
In addition to celebrating the launch of lifestyleasia.com with India’s leading lights of the luxury industry, Burda Media India is also planning a strong launch campaign which includes a series of luxury pop-up events, luxury mall and airline lounge visibility.