Sabyasachi Mukherjee Gets A Top Honour By Business Of Fashion

Attention fashion lovers!

India’s very own bridal dream-weaver Sabyasachi Mukherjee has found a coveted and unprecedented spot in the world of international design with a feature in the biggest fashion magazine – The Business of Fashion (BoF). Helmed by Imran Ahmed, BoF is the authority on all things style and so it is a huge honour that Mukherjee has found himself in privileged lot of Modern Entrepreneurs, a list that includes Serena Williams and Gabriela Hearst amongst others. We at Goodtimes are so proud and ecstatic to be part of the legacy that Sabyasachi Mukherjee has created. A journey that has spanned across 8 years in form of the biggest reality wedding show of India, Band Baajaa Bride.

When one thinks about Mukherjee, the idea of opulence is a second thought; the first thought has always been the gregarious display of artistry and craftsmanship. It is the need for him to design something suited with Indian aesthetic sensibilities juxtaposed with modernity that is often seen in forms of popping colours. It was his vision to not just create artefacts but legacies through the elements of personal style. It was his vision to make the wearer of his creations proud in their identity.

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Revival of craft has been an integral part of our 20-year journey. At Sabyasachi, we believe in working with the very best crafts and textiles. Master craftsmen, weavers, printers and dyers from the remotest parts of India collaborate and partner with us to give you modern heirlooms. Many of them are multiple National Award winners. Some of them have been practising their craft for over three generations. An intricate Kashmiri lehenga is painstakingly embellished with zardosi and tilla borders and worn with jewellery from the Sabyasachi Heritage Jewelry collection. @sabyasachijewelry For all jewellery related queries, kindly contact Photographer: Errikos Andreou @errikosandreouphoto Makeup: @marianna_mukuchyan Hair: @florianhurel Model: @anjalisivaraman Location Courtesy: The Oberoi Udaivilas, Udaipur @theoberoiudaivilas #Sabyasachi #NamasteEasy #Fiza #SS19 #SpringSummer2019 #SabyasachiJewelry #BridesOfSabyasachi #DestinationWeddings #TheWorldOfSabyasachi @bridesofsabyasachi

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It is truly to live in a world where an Indian designer has taken the most important aspect of our ethos and turned them into clothes, jewellery, possessions that we will value for time immemorial because they are unique, beautiful, and each has a story that would personally touch you.

We wish that he continues to be a purveyor of design and aesthetic, not only in India but also globally!




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