After introducing air-conditioned bus service in Latin America and Middle East, Uber is now is looking to experiment with bus service in India.
The introduction of shuttle service in India is to promote mass transit for value conscious riders. India and Southeast Asia head Pradeep Parameswaran claimed to be in the process of building the new product and said the service will be launched within 12 months in the country. The service will be similar to those that are already operational in Latin American and Middle Eastern markets of Cairo and Mexico City.
These air-conditioned buses that you’ll be able to book through the Uber app will run on pre-identified routes with heavy commuter traffic, focusing on business centres and educational campuses. Earlier, even home grown Ola experimented with the concept of Ola Shuttle in 2015; however, it shut operations in 2018 as they couldn’t get sufficient traction. And now according to a report, Uber has not yet found its ‘product-market fit’ in India, which means there are not enough people who use air-conditioned cabs on a daily basis. Hence their foray into the bus service, whose fate remains to be seen.